Creating a tradition of excellence takes hard work and knowing and understanding your customers’ needs. FTD has been a leader in the floral industry for over a century with over 30,000 floral shops in over 125 countries.

How have they been able to maintain this long tradition of excellence? By getting to know their customers. In fact, their mission and foundation for the business is to delight and inspire customers. Taryn Rayment is the Chief Marketing Officer at FTD Companies and she’ll be our guest during this Digital Discussion.

Tune-in to learn:

• The rollout of their re-branding campaign to give the 110-year old brand a fresh, innovative mindset
• How they’ve re-architected their infrastructure to better serve customers
• Supporting local businesses & partners
• Using real-time customer analytics to improve the customer experience
• How to increase ROI & acquire new customers by integrating technology to improve customer experiences