Be Board Ready: The Secrets to Landing a Board Seat and Being a Great Director
Betsy Atkins
Betsy Atkins is often asked “How can I get on a board?” So after 20+ years in the boardroom and multiple roles in public and private companies she is ready to share her secrets. In this book, she teaches you how to build your own personal brand as well as how to keep yourself relevant and growing. Betsy covers the best ways to present your skills and credentials in order to get that board interview as well as detailed information on how to prepare for it. Also included is a collection of articles and learnings from Betsy’s experiences as an operator, board member and advisor to some of America’s largest and most notable public companies.
After reading this book, prospective board members will be energized and motivated to cultivate their own personal brand to gain a board seat and be a better board member and CEO
Betsy Atkins is a former 3 time CEO and has served on some of the world’s most visible Global public company boards. For 20 years, she has worked behind the scenes at companies like Chico’s, Vonage, Darden Restaurants, NASDAQ, HealthSouth, Wix, and Home Depot Supply.
Betsy started her career as an entrepreneur co-founding several successful digital tech and consumer companies including blockbuster $5.4 billion Ascend Communications.
Global Corporate Board experience covers industries including: Technology, Retail, Hospitality, CPG, Manufacturing, and Automotive. She brings vision for new consumer experiences, relentless customer focus and high business discipline around execution.
Betsy has written two books, “Be Board Ready: The Secrets to Landing a Board Seat and Being a Great Director” and “Behind Boardroom Doors: Lessons of a Corporate Director”.
Betsy’s publications on Corporate Governance include: The Conference Board, National Association of Corporate Directors (NACD), Business Insider, and Forbes. Betsy frequently appears on CNBC, Bloomberg, and Yahoo Finance as a Corporate Governance expert commentator.
Currently serving on 3 public company boards: Wynn Resorts, Schneider Electric and SL Green. Board Member at Volvo Car Corporation (private), Docker (private).
