Many first impressions are made on LinkedIn, so every business professional must convey his or her personal brand effectively on this platform. LinkedIn for the Savvy Executive, Second Edition, is an award-winning book that combines strategy and action items to ensure that the reader understands and implements the steps that will turn a mediocre profile into a powerful digital ambassador.

Intended for the busy executive reader, the book is beautifully designed and clearly written for easy readability. The behavioral checklist at the end can be used to help you select the chapters you want to read first, and to verify your completion of the recommended steps to improve your use of LinkedIn. The book outlines the importance of LinkedIn as an essential business tool, shows you how to control the way you present yourself, and how to use LinkedIn as an efficient relationship-building tool. It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your own authentic brand as a leader, while contributing to your company’s brand equity. This book will guide you, the savvy executive, to increase your visibility and influence, attract high-performing talent and power your career.