The Trust Edge
David Horsager
In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, The Trust Edge shows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches readers how to build the 8 Pillars of Trust:
- 1. Clarity: People trust the clear and mistrust the ambiguous.
- 2. Compassion: People put faith in those who care beyond themselves.
- 3. Character: People notice those who do what is right over what is easy.
- 4. Competency: People have confidence in those who stay fresh, relevant, and capable.
- 5. Commitment: People believe in those who stand through adversity.
- 6. Connection: People want to follow, buy from, and be around friends.
- 7. Contribution: People immediately respond to results.
- 8. Consistency: People love to see the little things done consistently.
When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted salesperson, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!
David Horsager, MA, CSP, is a business strategist, keynote speaker and author of the National Bestseller, The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line. His work has been featured in prominent publications such as Fast Company, Forbes, The Huffington Post and The Wall Street Journal.
Through his graduate research, leadership experience and as a founding partner of Special Delivery Productions, Dave learned firsthand how the world’s most successful people gain and keep the trust of their customers and colleagues. He’s taken that knowledge and broken it down into tangible steps that people can incorporate into their own lives right away.
David has delivered life-changing presentations on four continents, with audiences ranging everywhere from Wells Fargo and the New York Yankees to Goodyear and the Department of Homeland Security. Combining humor and memorable stories with research and insight, Dave sheds light on the confusion and misconceptions surrounding the cornerstone of personal and professional success.
Through speaking, training, consulting, coaching, writing and other resources, Dave and his team at Horsager Leadership, Inc. make it their mission to develop trusted leaders and organizations. Dave also serves on several boards and as an Adjunct Professor of Organizational Leadership for Bethel University’s graduate program. He lives in St. Paul, MN with his wife, Lisa, and their four children.
