Street Fighter Marketing Solutions
Jeff Slutsky
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally — using nontraditional, highly targeted forms of marketing and advertising.
The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.
With pressures from “big box” retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems.
You’ll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward.
National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization.
In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation’s most savvy and engaging business tacticians.
For more information and a downloadable video, visit www.streetfightermarketing.com.
With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as “Street Fighting.”
His Street Fighting program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, CNN, Sally Jesse Raphael and is a regular on the PBS series, Small Business Today and CNN-fn’s Who’s In Charge. He is also a contributor to the best seller, Chicken Soup for the Soul at Work. Jeff’s Street Fighter client list includes AT&T, American Express, Walt Disney, KNBC, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, The City of Dallas, the State of Arkansas, and Country of India.
He’s President and Founder of Street Fighter Marketing in Columbus, Ohio which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published nine books, several DVD’s and six video training tapes. But his most exciting production is the recent birth of his triplets!
