The Modern Marketer's Field Guide
Matt Heinz
The speed of innovation and change in B2B marketing has never been greater. And the need for clarity for a blueprint, for a guide to what’s really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion – is what you’ll find in this book. It covers a lot of ground, but quickly. With a comprehensive view of the sales and marketing pipeline, but done in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. He is living through the renovation of a 100-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.
