As a kid, you were likely taught that modesty is the best policy. Better to let others discover your greatness on their own. The problem is your work does not speak for itself. You do. When done properly, self-promotion is not bragging. It is informing.

For the individual PROMOTE! takes you through the very simple, but until now, virtually non-existent process of sourcing and quantifying previous achievements.

Companies, per Rick’s plan in the final chapter, learn how to take this same information on a monthly (not annual performance review) basis and apply it to potentially reduce turnover and enhance the bottom line. Think for a minute…how many dynamic employees have slipped through ‘your hands’ because you were not aware of their value until after the fact?