Branding
When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo’s California headquarters. On them there was Mayer’s face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo’s campus and ...
With digital media, customers today have more ammunition than ever. That’s why you’ve got to have a BulletProof Brand. With insight from executive leaders at Cargill, Cisco, The Huffington Post and more, Chris Westfall provides the six pillars of a bulletproof brand. “When your critics and your competition come at you with guns blazing, you ...
A step-by-step guide to reinventing you Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in ...
“Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it.” — JUDY ROBINETT As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a ...
Successful job hunting isn’t about luck, chance, or hope… Successful job hunting is a SCIENCE! In her ground-breaking book, The Science of Successful Job Hunting, Mildred Talabi draws on many years of careers experience and some of her best blog posts to bring you 35 chapters and over 180 pages of practical, easy-to-read content you ...
The Image of Leadership is the result of Sylvie di Giusto’s journey through two career paths: one in the field of human resources, the other one as a professional image consultant. The title reflects the reality that everyone can and should acknowledge, which is that true leadership manifests itself in ways that are both seen and unseen. This ...