Branding
Dr. Shellie’s Ball Gowns to Yoga Pants helps you start building your authentic brand and successful company! Dr. Shellie Hipsky’s daughter noted that her mom no longer wore power suits daily for work. As a successful motivational media company’s CEO and the nonprofit leader of The Global Sisterhood, Dr. Shellie helps inspire and empower the ...
Listed as a No. 1 new public relations book in early 2020 with copies sold in Africa, Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing. Businesses spend so ...
Betsy Atkins is often asked “How can I get on a board?” So after 20+ years in the boardroom and multiple roles in public and private companies she is ready to share her secrets. In this book, she teaches you how to build your own personal brand as well as how to keep yourself relevant ...
Your voice matters, especially as a leader. Every day, you have an opportunity to use your voice to have a positive impact—at work or in your community. You can inspire and persuade your audience—or you can distract and put them to sleep. Nervous, rambling, robotic—these presentation styles can ruin a talk on even the most ...
Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School – the premier branding program for entrepreneurs, nonprofits and small businesses. Her TWIST approach applies best practices from across brand sectors and ...
Sheila A. Anderson is a master at bringing forward the inner and outer expression and connecting it with the experience of an individual to form a remarkable personal brand that lives and breathes like none other. If you are seeking visibility, I.C.U. will guide you to building an intentional, consistent brand with impact. You will ...
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under ...
Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, “Ideas, Influence, and Income” is your field guide to using a strategic and successful publishing ...
Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish between their brands and consumers. The book embodies a step-by-step methodology for creating a brand with values that are required to generate a cult-like following and knit an eternal sense of belonging. It ...