Marketing
Written for SMEs and start-ups, this book covers essential B2B topics including: Understanding what business buyers (i.e. decision-makers) really want How to develop product and service offerings business customers want-and will pay for! How to acquire and retain business customers How to market your offerings How to achieve sustainable long-term growth Contains practical strategies and ...
Would you like to grow revenue faster? Revenue Growth Engine presents a strategy and a model to accelerate growth. Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth. In today’s economy, companies need to accelerate revenue growth. Every company has a Revenue Growth Engine. ...
The world has quickly moved into the digital sphere. Disrupt or Die is the new mantra. Digital realm is engulfing the mankind in every aspect of our lives. As per John Chambers, former Executive Chairman of Cisco systems, “At least 40% of all businesses will die in the next 10 years… if they don’t figure ...
Most startups fail, even the ones with great products. Even great products need a smart strategy to reach their market. Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses. Beyond Product shows founders how to take their organization through each stage of growth, overcome common obstacles, and ...
The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing. In The Lean CMO: How a Small ...
Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School – the premier branding program for entrepreneurs, nonprofits and small businesses. Her TWIST approach applies best practices from across brand sectors and ...
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under ...
Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, “Ideas, Influence, and Income” is your field guide to using a strategic and successful publishing ...
If you are looking for a book authored by someone who has been there as an employee, a successful entrepreneur and business owner, a pioneer in online communities, a leader and strong social community advocate with powerful marketing expertise – has effectively created marketing strategies and tactics in multiple industries over 25 years – Insightful ...