Business
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today’s increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world’s largest marketing firms, the book provides expert insights about ...
Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver–especially when it is Taxi Terry, a successful self-starting entrepreneur who combines ...
Want to supercharge your life? Getting connected & building authentic, profitable relationships is the answer and this book will teach you how. Professionals of all stripes and ages are told to ‘get out there’ and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are ...
Inside 20YEARS Communications, 20 leaders from different corners of the industry answer 20 questions on the evolution of communications, providing insight to where communications was, is, and will go. Based on the video series, 20YEARS Communications contextualizes discussion with scholarly research, creating a multi-layered experience for academics and professionals. A thought-provoking learning tool, 20YEARS Communications ...
Speak American Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual to marketing in the New Heartland, one of the nation’s largest and most powerful cultural segments representing nearly 60% of U.S. consumers. This book combines new research findings from the first ever New Heartland Consumer Research Study, ...
A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the “Outthinkers” “Outthinkers” are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that ...
For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the ...
Great work lives inside all of us. We’ve long been told our ability to succeed depends on our IQ, talent, education level, gender, job title, or when and where we were born. Great Work turns that conventional thinking on its head to reveal that innovation can come from anyone, anywhere. Especially you. With insights from the largest-ever ...