Leveraging Influencers to Take Your Marketing to New Levels

Talking Business Now is the show for C-Suite listeners who want to explore current business issues, cultivate innovative ideas and discover how cutting-edge businesses achieved success. Whether you're a C-Suite executive or a business owner, you'll gain insights you can put to work immediately to increase productivity, improve processes, expand your market share and generate more revenue.

On each episode of Talking Business Now, host Kelly Scanlon and her guests deliver the inside scoop on how America’s most successful entrepreneurs are transforming their industries—and even creating new ones. You'll also hear from the top business minds in the country, best-selling business authors and nationally recognized business gurus as they deliver practical tools, tips and advice for growing your business.

Leveraging Influencers to Take Your Marketing to New Levels

Marketing can be a confusing proposition for many business owners and executives. These days, new platforms and opportunities seem to pop up every week in an already crowded field of “opportunities.” Enter Influencer Marketing. You’ve probably experienced it, but you may not have realized it. And it’s likely your company hasn’t used it.

Our guest on this episode of Talking Business Now is Stacy Jones, the CEO of Hollywood Branded, an influencer marketing, branded content and product placement agency in Los Angeles. Stacy joins us to explain the ins and outs of Influencer Marketing and how your company can benefit if you work with the right people.

Tune in to discover:

■ Just what Influencer Marketing is
■ How big the landscape is for specialty influencers—and what that means for brands
■ How to find the right influencer to work with—including potential red flags
■ The difference between micro, macro and celebrity influencers
■ How to determine a budget for working with an influencer
■ The biggest mistakes brands make when approaching influencer marketing
■ Steps you can take to safeguard your partnership with an influencer
■ Key performance indicators for measuring whether your influencer partnernership is successful

Stacy Jones has 23 years of leadership experience building global branded content campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club and Pilot Pen. She appears regularly in the media outlets, speaks globally at conferences and hosts the podcast Marketing Mistakes & How To Avoid Them.
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