Business
The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success. Small businesses, start-ups, ...
WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do....
There are about 800 self-made billionaires in the world today. What enables this elite group to create truly massive value, and what can the rest of us learn from them? John Sviokla and Mitch Cohen set out to answer this question with the first systematic study of 120 self-made billionaires, including extensive interviews with icons ...
In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between ...
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with ...
Boring to Bravo by Kristin Arnold shows experienced presenters how to transform boring monologues into scintillating dialogues by employing simple yet powerful presentation techniques. It features 90-plus practical techniques for engaging and interacting with an audience. Drawing from her extensive experience as a nationally recognized speaker, the author gives readers tips that apply to any presenter. Readers ...
When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo’s California headquarters. On them there was Mayer’s face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo’s campus and ...
Some Assembly Required: How to Make, Grow and Keep Your Business Relationships by Thom Singer is based on the premise that people do business with people they know and like. In a world where more and more products and services are commoditized, having the advantage of being liked will become more and more important to career ...
As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how ...