Marketing
This collection of essays is both timely and timeless. They cut through the clutter of popular jargon and fads in philanthropy to provide a series of thought-provoking and instructive essays of interest to all who do or are contemplating giving money for charitable purposes. Written over time in response to questions which have come from ...
A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the Global Vertic Agency. Any company of any size does its utmost to create engaging online content. Something more is needed. ...
What others say about you is infinitely more powerful than anything you could say about yourself. This is true for your Brand as well. The struggles of your Brand Marketing will be solved by shifting your efforts from Impressions to Engagement, from Traffic to Trust, and from Recognition to Reputation. You can empower your greatest ...
Marketing Espionage is essential to understand why your competitors enjoy web success and your own online efforts don’t deliver. Leverage the marketing budgets of your competitors and reverse engineer that data to grow your business FAST and EASY! -SPY On Yourself to Manage Your Online Brand Reputation -SPY On Your Prospects to Create Content that ...
The advance from mass marketing to individualized marketing is about to take a quantum leap to the next big thing — the move to Entangled Marketing™. A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing™” by Stan Rapp, co-founder of the RAPP ...
This is a “How To Do It” book written by practitioners who have sat in the reader’s chair. Our Goal: Deliver the definitive book on innovation by walking through the 10-Step Value Innovation Process from start to finish using a down to earth, pragmatic approach. By defining how to deliver exceptional value to the most ...
Marketing Masters provides creative strategies combining the old school tricks of marketing with today’s digital tactics to connect with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities. The tools found in Marketing Masters can be successfully implemented by entrepreneurs, Fortune 500 CEO’s, sales teams, and even ...
Imagine how much you would learn if you could talk to 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical categories. Now you can stop imagining, and start reading The CMO’s ...
So, What’s the Bottom Line? covers a wide array of topics relating to the business world, from marketing initiatives to communication, customer retention to strategic planning, and everything in between. With short motivational chapters and clear and concise action plans relating to each topic, business professionals will find this new book to be easy to ...