Marketing
How One House Call Can Change Your Life A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz kid, introduces Doc to a compelling new investment theme–following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes aropened to the impact ...
Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite ...
Everyone knows the feeling – you get to an event and, not knowing who to talk to or where to turn, you start to freeze up. Read this book to find the remedy for networking stage fright as well as how not to feel sleazy when you’re trying to cultivate connections at events. It offers ...
For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, ...
Are you tired of the endless hype and nonsense being pitched to you by marketing sales people? Ever get frustrated with not knowing the impact, if any, that your marketing efforts are actually having on your business? Did you realize that you CAN have more control over your business destiny than you thought possible? Award ...
Attract and retain top talent, brand your business to stand out from the heard, energize employees, and turn customers into passionate fans. The Humor Advantage is packed with ideas on how you, your team, and your entire organization can put humor to work effectively in any business to get the results you need. The Humor ...
Bold: How to Go Big, Create Wealth and Impact the World Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. The authors provide exceptional ...
Thought leadership has become a popular phrase and idea, but many times what is called thought leadership is actually quite unremarkable and unexceptional. Enter the new standard: ThoughtFUL Leadership. The thoughtful leader knows how to put the right amount of thought and the right kind of thought into his/her content, and into business and personal ...
High-Profit Selling: Win The Sale Without Compromising on Price Too many sales professionals rely upon discounts to close sales, but there is a better way to build profit. In Mark Hunter’s book High-Profit Selling, he shows how to avoid making costly concessions. He outlines proven strategies to help salespeople identify the right prospects, better communicate ...