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The Coach Approach: Success Strategies From The Locker Room To The Board Room is a book designed to help business leaders and their teams achieve peak performance. John Brubaker shares his coaching experience and knowledge by applying it to the sport of business. Additionally, he shares techniques and strategies from some of the nation’s elite ...
Inside 20YEARS Communications, 20 leaders from different corners of the industry answer 20 questions on the evolution of communications, providing insight to where communications was, is, and will go. Based on the video series, 20YEARS Communications contextualizes discussion with scholarly research, creating a multi-layered experience for academics and professionals. A thought-provoking learning tool, 20YEARS Communications ...
Too often executives allow their functional roles to define who they are as leaders. Instead, they should focus on the type of leader they want to be, and let that knowledge guide deliberate choices and actions – to lead with intention. Hall argues that this is the most overlooked skill for those at the top, ...
A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and ...
This is a complete and practical guide which highlights the authors’ new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative ...
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These ...
“Word of mouth marketing has always existed. We’ve just found a better and more efficient way to do it.” — Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It’s also the most effective. Now, however, it’s being executed in ways that are methodical, replicable, and ...
Speak American Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual to marketing in the New Heartland, one of the nation’s largest and most powerful cultural segments representing nearly 60% of U.S. consumers. This book combines new research findings from the first ever New Heartland Consumer Research Study, ...
A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the “Outthinkers” “Outthinkers” are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that ...