WeedMD Inc (CVE:WMD) CEO on Pioneer Cannabis Corp, Joint Venture with Pita Pit Canada
WeedMD Inc (CVE:WMD) (OTCMKTS:WDDMF) (FRA:4WE) CEO Keith Merker shares details of the company’s recent joint venture with Pita Pit Canada, a successful quick-service restaurant chain, to launch retail service provider Pioneer Cannabis Corp. Merker is enthusiastic about the deal because it combines WeedMD’s extensive cannabis knowledge with Pita Pit’s retailing, franchising, and distribution experience. Merker suggests that cannabis retail and franchising will be more difficult than typical retail enterprises and as a result, partnering with an experience food and beverage company gives WeedMD a strategic advantage. Merker also discusses the company’s edibles strategy in anticipation of Q4 2019 legalization. He highlights the company’s existing joint venture with Phivida Holdings Inc (CNSX:VIDA) to create infused beverages at WeedMD’s Strathroy facility.
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