#208 Why Social Media Matters for Manufacturers with Lauren LaDell a.k.a The Spindle Chick
While manufacturers are increasingly engaged in at least some level of social media participation, many are not optimizing it to reach their fullest potential! Today, Fran Brunelle sits down with Lauren LaDell, a.k.a. The Spindle Chick, to talk about why social media matters for manufacturing companies. Lauren is the National Sales Manager at Motor City Spindle Repair, a 25,000 square-foot spindle remanufacturing and ball screw manufacturing facility in Dearborn, Michigan, that specializes in motorized CNC spindle repair for HMC/VMCs, turning centers, grinding machines, and other precision spindle applications. With over 20,000 followers on Instagram and more than 14,000 on TikTok, Lauren sure knows how to leverage the power of social media! In this episode, she outlines some of the benefits manufacturers can get from social media, from LinkedIn to TikTok, and we touch on finding the right balance between relatable and professional content, how to boost your engagement, and more. Lauren also shares her top tips and ideas for the types of content that manufacturers can post, so make sure not to miss this thought-provoking discussion with The Spindle Chick, Lauren LaDell!
Season 1 Episodes
#208 Why Social Media Matters for Manufacturers with Lauren LaDell a.k.a The Spindle Chick
While manufacturers are increasingly engaged in at least some level of social...
#207 Mindset Coaching in Manufacturing with Suzen Fiskin
Over 95% of what goes on in our brains is beneath our...
#206 Lessons from the Front End and the Back End of the Manufacturing Business with Tammy Casteel
Today’s guest has worked in both the front end and the back...
#205 Psychological Safety, Vulnerability and Inclusivity with Jean Angus
Welcome to a brand new episode of Women And Manufacturing. Joining us...
#204 Project, Contract, and Supplier Management with Angela Thurman
Today we gain insight into the topic of project, contract, and supplier...
#203 How to Support ‘Made in the USA’ with Dianna Huff
People often believe that supporting US manufacturers is a lot harder to...
#202 Taking the Reins in a Multicultural, Multigenerational Family Business with Filomena Malvone
Changing demographics are creating new roles and leadership opportunities for women in...
#201 Enabling Innovation through 3D CAD Model Software with Patricia Hume
Today we are joined by Patricia Hume to discuss some innovative software...
#200 Quality Inspection, Audits, and Standards in Manufacturing with Shirley Dewi
While quality inspection, audits, and standards in manufacturing may not be the...
#199 Empowering Female Entrepreneurs with Ginger Sloan
When you think of the purchasing power of women and compare this...
#198 Intelligence, Resources, and Data for the Manufacturing Industry with Cathy Ma
Today’s guest believes that manufacturing plays a vital role in creating new...
#197 How Technology is Streamlining Manufacturing Processes with Annika Hultqvist
Technology touches nearly every part of the manufacturing process today and, with...
#196 Future Mavens of Manufacturing with Meaghan Ziemba
In today’s episode, Fran Brunelle is joined by brand storyteller and manufacturing...
#194 Sourcing and Manufacturing in China with Jennifer Clement
Today’s guest is Jennifer Clement, and she joins us to speak about...
#193 Promoting Lifelong Learning in Manufacturing with Melody Miller
In our hyperconnected and ever-changing world, it’s essential to keep learning and...
#192 Understanding the Power of Sustainable Industry Growth with Samantha Tollworthy
With 100 billion items produced every year, it’s no surprise that the...
#191 Moving the World of Supply Chain Forward with Lora Cecere
Some of the biggest challenges through the last two years have been...
#190 Designing for Quality with Lucia Falek
Despite outdated beliefs that still persist about the role of the quality...
#189 Starting from the Ground Up with Nicole Wolter
In today’s episode, Frances Brunelle speaks with Nicole Wolter from HM Manufacturing,...
#188 Leading a 100% Woman-Owned Manufacturing Business with Jill Cavano
In today’s episode of Women and Manufacturing, Rosemary Coates speaks with Jill...
#187 Steel Toes and Stilettos: A Conversation with Kathy Miller and Shannon Karels
What started as a simple borrowing of steel toe boots years ago...
#186 Bringing Sales Back Into the Manufacturing Conversation with Lindsay Duran
Increasing sales is a top priority in every business, right? Well, the...
#185 Your Guide to Decoding Silicon Valley with Michelle Lane Messina
Do you want to learn about Silicon Valley best practices for growing...
#184 Looking Into the Future with Alison Walker
Statistics show that 80 percent of the information we receive comes through...
#183 Playing to Your Strengths with Belinda Donavant
In today’s episode of Women in Manufacturing, Frances Brunelle speaks with Belinda...
#182 Transforming Experts into Leaders with Susan Schwartz
No matter how advanced technology becomes, people will always be at the...
#181 Investing in Infrastructure for the Future with Emily Feenstra
In today’s episode of Women and Manufacturing, Frances Brunelle speaks with Emily...
#179 Driving Change in the Engineering Field with Cheryl Texin
When working on mission-critical assets, quality and reliability are imperative, but how...
#178 The Role of Social Media in Manufacturing with Frances Brunelle and Charli K. Matthews
Have you considered the role that social media has to play in...
#177 Guiding Manufacturers Through Change with Cindy Oehmigen
Today, Rosemary Coates speaks with Cindy Oehmigen, the Director of Energy and...
#176 Forging Forward in the Food Industry with Nikki Lamb
Today, host Lydia Di Liello speaks with the President of Harvest Specialty...
#175 Attracting More Talent to Manufacturing with Lisa Ryan
Lisa Ryan is an award-winning speaker, podcast host, and the author of...
#174 The Evolution of the Textile and Garment Industry with Eileen Small
Since Eileen Small entered the textile and garment industries in the 1980’s,...
#173 Changing Roles: Life-Work Balance Is the New Work-Life Balance
This week on WAM, host Lydia DiLiello is joined by the dynamic...
#172 Creating an Innovative Culture that will Make People Stay with Cara Macklin
In light of the current climate and the effects of the COVID...
#171 The Foundations of a Strong Family Business with Bridget Jaeger
Today we get to have an amazing conversation with the Chief Operating...
#170 Oil and Gas in Uganda with Benita Bageire
Today’s guest is from a country that many people probably know little...
#168 The Power of Workplace Adaptation and Employee Advocacy, with Eileen Guarino
In this episode, WAM host Rosemary Coates sits down with Eileen P....
#167 Why You Should Get on Board with Gen Z: A Conversation with Rachel Snyder
On today’s episode, we speak with Rachel Snyder, an employee at TR...
#162 Unpacking the Loan Process with SBA Lender-Turned-Expert, Michelle Orr
Today on the Women and Manufacturing Podcast, we delve into the subject...
#161 Using Your Unique Skillset to Excel at Project Management with Daisie Hobson
The role of a project manager in any kind of business is...
#158 American Manufacturing, Entrepreneurship and Sand Scarcity with Cynthia Andela
In today’s episode of the Women and Manufacturing Podcast, host Rosemary Coates...
#155 Drones, Composites, and Leadership – A Conversation with Dr. Tulinda Larsen
After working as an economist in the aerospace industry for 40+ years, Dr. Tulinda Deegan Larsen transitioned to a startup...
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