#48 The Price Whisperer on Pricing, Per Sjofors

The Manage Self, Lead Others podcast on C-Suite TV is mainly for experienced and aspiring people managers to explore ways to elevate and transform team culture. Podcast Host and C-Suite Network Advisor, Nina Sunday, speaks with key experts from Australia and across the globe who share insights in self-leadership and leading others. Fiercely Australian. Fiercely global.

#48 The Price Whisperer on Pricing, Per Sjofors

What mistakes do companies make when pricing their product or service?

So many companies are leaving money on the table. A small price increase can generate a significant change in profitability.

How can a company follow price optimization for competitive advantage and increased profitability?

Mistake: Companies often incentivize their salespeople on revenue generated, rather than on profits.

Mistake: Many companies fear the uproar of a price change and hold prices at the same level for too long, ignoring changes in costs, competitive environment and customer preferences.

Keeping customers informed of price changes can, in reality, be a component of good customer service.

Tell us about Predictive Sales Analysis.

ABOUT PER SJOFORS

Per Sjofors is a thought leader in everything pricing and a sought-after conference keynote speaker.

Founder of Sjofors & Partners and an expert in data-driven predictive pricing, he appears regularly on podcasts and business radio shows and is quoted in the financial press including Forbes, Fortune Magazine, Industry Week, Business Insider and the Financial Times.

During over 25 years of executive management experience he gained an appreciation for the importance of optimal pricing.

As a serial entrepreneur, running companies in Europe and the US, he led pricing experiments. Some worked spectacularly well.

Contact Per Sjofors at:

https://sjofors.com/

ABOUT HOST, NINA SUNDAY

Author of ‘Workplace Wisdom for 9 to thrive’, podcast host, Nina Sunday frequents the speaking stage on the subject of on transforming team culture, presenting in-person in Australia/New Zealand and from a professional studio virtually to international audiences.

With a Bachelor of Arts and Diploma in Education, and graduate of the 3-year program of the Australian Film, TV and Radio School, Nina worked as Production Manager in television, before founding Brainpower Training Pty Ltd, leading a team of Facilitators Australia-wide.

Nina is a past chapter president of Professional Speakers Australia, a CSP (Certified Speaking Professional) and twice-certified CVP (Certified Virtual Presenter) and can present virtually for any timezone.

Book Nina as a speaker for your conference visit https://ninasunday.com

Brainpower Training’s face-to-face in Australia and online globally on Productivity, Communication, Leadership or Change will take your team to the next level. Visit: https://www.brainpowertraining.com.au/training-topics/

Follow Nina Sunday:

LinkedIn: https://www.linkedin.com/in/ninasunday/

Instagram: @ManageSelf_LeadOthers

Twitter: @ninasunday

#48 The Price Whisperer on Pricing, Per Sjofors

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