Allen Katz: ‘Building an experience around the distillery’
How would you like to impress your friends with knowledge of distilling gin and rye whiskeys? Take a visit to the New York Distilling Company in Brooklyn to see rows of barrels slowly aging the spirits to curate the perfect flavor. Then, take your friends upstairs to the bar The Shanty and try the Ragtime Rye Whiskey. This small distillery offers the traditional experience of touring a craft distillery on a small and intimate scale. Co-founder and owner of the New York Distilling Company, Allen Katz, runs this Brooklyn business with a personal touch, even answering all emails to the distillery. He tells Bold TV and C-Suite about the craft and the business of spirits. How does a small distillery compete in the saturated world of alcohol? It’s all about the quality of the product. All the gin and whiskey is made right there in Brooklyn, and the Ragtime Rye ages for up to six years. The distillery offers tours, providing a unique experience in addition to traditional bar conversation. The distillery draws customers to the bar; the bar does the same favor for the distillery. This combination was the perfect business opportunity, and now the distillery ships spirits across the country. Check out the conversation on Bold TV and C-Suite!
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