Ari Herstand: ‘Making money in the music business, not just noise’
Being a musician hasn’t always been considered a safe way of life. A small percentage of musicians “make it big.” But what if the definition of success is changing? The new music business is evolving in different areas: Streaming has taken over buying albums, and people have gotten discovered on platforms such as YouTube. Ari Herstand is in a funk band called Brassroots District and is a singer-songwriter. He also is the author of How to Make It in the New Music Business. Bold TV and C-Suite Network learn that the music business is vastly different from and possibly better than ever before. Studio time isn’t necessary, and people are making music with their phones. Musicians don’t need an enormous team, but they can learn to be their own publicist and booking agent. Yes, 40,000 songs are uploaded to Spotify every day, creating a lot of noise. But every occupation has risk. The challenges may be worth it if music is truly your passion. Herstand tells BoldTV and C-Suite his mission is to encourage musicians to regularly reassess their goals to gain perspective. The music business has never been for everyone, but the risk pays off when musicians are fulfilling their passion.
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