Benton Crane: ‘There is power in captivating ad campaigns.’
Have you seen those viral commercials for Poo-Pourri and Squatty Potty? They are the work of the Harmon Brothers ad agency. Their clients’ ads have been seen over 1.4 billion times and have driven over $350 million in sales. This agency knows the power of captivating ad campaigns. So they wanted to share their skills with companies, entrepreneurs, and products struggling during the COVID-19 lockdowns. They gave away a $100K video marketing campaign. The Poop to Gold Giveaway is for a business helping people in this time of need. Benton Crane, CEO of Harmon Brothers, talks to Bold TV and C-Suite about the giveaway and why it matters. They want stories of hope to reach the masses. And people can follow the journey behind the scenes. They release updates every week on Facebook and YouTube. For six weeks, the Harmon Brothers team will write, produce and edit the ad while documenting the process. Seeing a company go from “poop to gold” will inspire other businesses to keep going. Learn more on Bold TV and C-Suite.
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