Donna Cutting, 501 Ways to Roll Out the Red Carpet For Your Customer
Donna Cutting’s book, 501 Ways to Roll Out the Red Carpet For Your Customer: Easy to Implement Ideas to Inspire Loyalty, Get New Customers and Make Lasting Impressions, tackles the world of customer service and rolling out the red carpet for all customers. Cutting states that employees need to be armed with all the proper tools in order to provide excellent customer service. When employees don’t have all the tools, there’s a disconnect with the service they ought to provide, but don’t. She says there are four main things to think about:
1. Consistency – Every customer receiving the same level of service from every team member at every opportunity, every single time
2. Technical piece – Involves asking the question, ‘Am I delivering the product or service I’m promising?’
3. How do you deliver – How are employees delivering customer service? Are they making the customer feel like they’re important?
4. ‘Wow’ factor – The unexpected moment of surprise and delight that makes people want to talk about you in a positive way.
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