Beto Perez: ‘Creating a community that builds you up’
The music charts show that the United States loves Latin music. We go way back with Shakira and J-Lo and can still hear Latin beats from Camila Cabello’s “Havana” and Beiber’s “Despacito.” A few years before 2001, J-Lo had just starred in Selena, and Ricky Martin had performed “Livin’ La Vida Loca” at the MTV Music Awards; Beto Perez found the right time and right place to bring Zumba to the United States. Zumba is a legendary brand that’s been going strong for two decades. Beto Perez tells Bold TV and C-Suite about creating such a sustainable business with such momentum. Two decades of popularity is no joke. What’s the hardest part? Sustaining. These days, someone can become famous overnight and then be forgotten just as fast. Perez is now 50 years old and still travels to teach classes with thousands of people. He says that young people want to be successful in an instant, but he had to wait and work for his success. And there’s nothing like real followers. “They defend you, they believe you, they love you,” Perez said. His team is constantly innovating and thinking of ways to take steps forward. After all these years, he can still give his business pitch and can still bust a move. Check out the interview on Bold TV and C-Suite.
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