Tony Hunter, Chicago Tribune Media Group
Tony Hunter became the Publisher and CEO of the Chicago Tribune in 2008, at the height of the recession. His challenge was taking an iconic brand out of bankruptcy and transforming the publishing giant into a new 21st century industry giant. Coming in, Hunter wanted to focus on disrupting the status quo, as he sees opportunity in disruption. He was able to get the employees to go along with the changes by showing each employee how they would fit into the company’s “winning plan.” Hunter is a believer that “culture eats strategy for breakfast,” so he set to show all employees how they could make a difference and in contrast, show them what the company would look like if no changes took place. Employees were updated every quarter and the turnaround was achieved by providing complete transparency with the company’s financials and as progress started to show, employees saw the positive changes and were more inclined to work in tandem with management.
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