How NOT to promote your business, a resource for disposable email, and a BIG marketing lesson about integrating celebrity in your marketing.
One of the most fundamental things small business owners often get wrong with their marketing, is they talk too much about themselves. You can understand why, because THEY ARE the most important person in their lives, but strangers don’t see it that way! This principle of focusing externally on the customer rathet than on yourself or your business is SO important! Also, in this episode, the big marketing lesson comes from Houdini’s magic shop, which now has a bunch of locations around Las Vegas. Houdini’s sells an assortment of jokes / gags, and simple magic tricks, and it’s very popular with tourists. But what I want to focus on here is the name of the business. Houdini’s obviously took it’s name from the famous magician Harry Houdini, the Hungarian born magician who became notorious for his incredible feats of escape in the early 1900’s. The magic shops in Vegas have no connection to Harry Houdini, but by using his name Houdini, they get instant credibility, and association with a well-known celebrity. The big secret here is that it costs them nothing to get this benefit. Why? Because Houdini passed away such a long time ago that his name and likeness can be freely used by anyone now. So that raises the question, how can YOU use the power of celebrity in YOUR marketing?
More Shows
Clicks and Bricks Podcast
Clicks and Bricks is a comprehensive, small business and online presence-focused series....
Success from Anywhere
The C-Suite network presents Salesforce executive and best-selling author, Karen Mangia, sharing...
Connie Pheiff Show
Former C-Suite Executive, Connie Pheiff, brings you insights from today’s top influencers....
The GAP – the Get Attitude Podcast
The GAP – the Get Attitude Podcast is hosted by CSUITE Headliner...
The Customer Experience Advantage Podcast
The Customer Experience Advantage Podcast with David Avrin featuring C- Suite Tv How...
The Laundromat Millionaire Show with Dave Menz
Are you an "Entrepreneurial Nerd" or even just a passionate small business...
The Root of All Success
Jason Duncan interviews successful entrepreneurs who have a personal net worth of...
All Business With Jeffrey Hayzlett
All Business with Jeffrey Hayzlett features insightful conversations around the most compelling...
Executive Briefing
The C-Suite Network Executive Briefings is a 30-to-45 min program that provides...
Manufacturing Talk Radio
Manufacturing Talk Radio is a weekly podcast for manufacturers of all sizes...
The C-Suite Comedy-Suite
Need a break from all these high-powered business programs? C-Suite Network has...
The Happy Entrepreneur Show
The Happy Entrepreneur Show #1 Business DEVELOPMENT AND REVENUE FOCUSED LATE NIGHT SHOW IN...
Backstage Pass with Jeff Senour
Backstage Pass With Jeff Senour Pilot by day and Rocker by night, this...
“Help My Business!” with Andrew Lock
“Help My Business!” is a free Online TV show that helps entrepreneurs...
The Celebrity Perspective with Ashley Berges
Where intimate and authentic conversations sprout organically, between your favorite celebrities and...
Revolution with Brian Solis
Revolution, hosted by award-winning author, technology analyst, and futurist Brian Solis, connects...
Kit Welchlin’s Most Requested Presentation Topics
Kit’s gift is his ability to transform a passive audience into active...
The McCuistion Program
Talking about things that matter with people who care... The McCuistion Program...
Garrett Sutton on Asset Protection, Corporate Entity Structure and Paying Less in Taxes
Garrett Sutton has worked with small business owners to have the inside...
Today’s Premier Experts
Welcome to Today's Premier Experts on the C-Suite Network, hosted by Global...
Kevin Neff’s Speaking of Success™
Kevin Neff is an award-winning brand creator, video producer and television show...
THE SPOTLIGHT with Roger Maloney
"The Spotlight" hosted by Roger Maloney! This show will shed light on...
Run Towards The Roar with Jason Forrest
"What does it take to be a successful entrepreneur?" asks C-Suite Executives....
Alan Olsen’s American Dreams
Each week, Alan interviews guests have proven themselves as exceptional entrepreneurs and...
The DEAN’s List with Dean Lindsay
The DEAN's List w/ Dean Lindsay is C-SUITE Network TV's UPBEAT SHOW...
Mind Your Business with Yitzchok Saftlas
Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group,...
Above The Clutter with Pete Krainik
In this a hyper connected era where busy C-Suite business leaders have...
Amazing Business TV with Shep Hyken
On Amazing Business TV on the C-Suite Network, Shep Hyken, professional keynote...
swipe to see more