Indiva Inc (CVE:NDVA) Preparing for Billion Dollar Canadian Edible Market
Indiva Inc (CVE:NDVA) (OTCMKTS:NDVAF) (FRA:T8RP) CEO Niel Marotta talks about preparing for the legalization of edibles and derivative products in 2019. Marotta shares some non-infused chocolate samples and notes Indiva’s partner, Bhang, has produced award-winning chocolate in jurisdictions where edibles have been legal for many years. Marotta anticipates some medical demand for edibles and estimates the edibles market to be a $1 to $2 billion industry in Canada annually. While the large LPs are also preparing for the legalization of additional products in October, company’s like Indiva, which specialize in edible products, are uniquely suited to succeed in the expanded market. Marotta discusses other edible products Indiva will offer, including Ruby, the company’s line of cannabis sweeteners. Marotta estimates the company will generate $20 million in revenue from dried flower by 2020 and believes Indiva can earn a multiple of that target producing edibles, extracts, and ancillary products, which have a higher margin and provide differentiating opportunities.
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