Kathy Mayor, Carnival Cruise Line Chief Digital Officer | Revolution with Brian Solis
Kathy Mayor, Chief Digital Officer at Carnival Cruise Corporation, joins Brian Solis in the C-Suite. Mayor shares how the company uses smart customer signals to identify the best potential cruisers and make “Carnival” the mentally available brand for travel. Brands have to make themselves “mentally available…so that when it comes time to decide on a cruise vacation, we are the mentally available option,” she said. Filmed at Google Marketing Live in Silicon Valley.
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