Linda Lee, Global Advertising and Brand Director at GE Capital
Linda Lee, Global Advertising and Brand Director at GE Capital, talked with Alan Hart, host of Marketing Today on C-Suite TV, about how her team created its highly touted campaign “What We Know Can Help You Grow.” She and the rest of her team took home an Effie for marketing effectiveness, for their work which centered around the financial giant’s differential value proposition – the fact that GE does more than simply lend its customers money. Lee believes the campaign’s success was based on the company’s willingness to truly understand and relate to the its target audience. Lee’s dedication to understanding consumers and the market means plans bigger and better insights will continue to come from GE Capital’s marketing.
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