Phivida Holdings Inc (CNSX:VIDA) Announces Colorado Retail Distribution Deal with Safeway
Phivida Holdings Inc (CNSX:VIDA) (OTCMKTS:PHVAF) is a US-based functional food and beverage company operating in the health and wellness space. CEO Jim Bailey shares details of the company’s major retail launch in April. Phivida is building its brand through traditional retailers, which are interested in the infused-beverage category because of its high margins. The company recently secured its first major retail partner, Safeway, and Phivida CBD-infused, Oki-branded waters and iced teas will be available in Colorado Safeway stores next month. Bailey believes beverages will be a differentiator for the company and will generate customer interest in the other Phivida products, such as tinctures. Phivida is also launching a direct-to-consumer online platform. Bailey believes the platform will complement the company’s wholesale revenue.
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