Roopak Gupta: ‘An app that tailors food menus to your diet’
A dating app for your diet? Yes, that now exists. Palatable is an app with a “Tinder-based approach” that matches an individual’s tastes and diet to restaurants in their area. Founder and CEO Roopak Gupta visits BoldTV and C-Suite to share how he started, his tips for entrepreneurs and why consumers need Palatable on their home screen. An idea is worth pursuing when it’s something people need. The biggest problem in entrepreneurship is when innovators build an app according to what they think is right, and it differs from the taste of their audience. This approach is the best way for entrepreneurs to burn their money out before they get a real shot at their business endeavor. Figure out what the customers want, launch the app on a micro scale and gauge the interest levels. Gupta told BoldTV and C-Suite that for every door slammed in his face, there has been a restaurant that is eager to partner with him.
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