Sylvie di Giusto, The Image of Leadership
Sylvie di Giusto, author of The Image of Leadership: How leaders package themselves to stand out for the right reasons, talks about the way leaders package themselves and how people perceive them in return. When leaders package themselves, it refers to one’s visual appearance and what that says about a person and about what they have to offer. di Giusto says many people are unaware of how they are portraying themselves initially and she helps them find the “ABCD” of their initial imprint: Appearance, Behavior, Communication and Digital. She argues that the emergence of social media has changed some of the rules of the game, whereas the “A” used to be the most important guideline people used to create a first impression. Social media has made “D” the most important ‘first impression.’
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